Route optimization

Optimizing pick-up and delivery and sales representatives’ routes plays an important role in saving business costs. However, cost savings are not the only benefits you can achieve. Lower number of vehicles, shorter delivery planning times, better customer service or balanced region of sales representatives are among the other positive effects that often play a decisive role in the competitiveness of the company.

Typical tasks

Optimization of sales representatives' routes

The work of sales representatives and sales representatives themselves are a very important part of the company. Regular customer contact plays a key role in the company's overall success. It is usually not only about order processing, but more and more about collecting marketing data, checking goods, service interventions, monitoring competition activity or acquiring new customers. The goal should be to minimize the time spent in the car in favor of customers´ visits and to facilitate the work of the sales representatives themselves.

Costs associated with the work of sales representatives are not negligible. Typically, there are personal costs, fuel price and vehicle maintenance, phone cost of the and other additional costs related to salesman. All of these costs usually tend to grow so optimization of sales representatives is very important.

We can help you with the following tasks:

  • Modelling of regions of sales representatives.
  • Optimal number of sales representatives while adhering to client input conditions.
  • Check-up of existing sales agents' routes.
  • Optimizing and designing new routes for an existing business team with adherence to input parameters such as visit frequencies, length of visits, time windows and other.
  • Comprehensive optimization of the business team for strategic changes to the company (reducing the number of sales representatives, increasing the number of sales representatives during expansion, etc.).

Pick-up and delivery planning

Logistics is a very important and irreplaceable part of many companies. It also contributes to the overall costs of the company, while at the same time its quality significantly affects customer satisfaction (and sales).

Companies which use external carriers to transport their products address many issues such as quality of the services, whether the price can be reduced or whether it is not appropriate to replace the external transport with own vehicles.

Pick-up and delivery area includes the following tasks:

  • Fleet size optimization.
  • Daily operational planning of pickup and delivery routes.
  • Location accuracy of target points (customers).
  • Optimum warehouse and depot location.
  • Business issues related to the creation of companies' offers.

Fixed routes check-up and optimization

Optimization of fixed routes focuses on situations with minimum change of target points (customers) where routes can be fixed for a certain period. Another case may be when the company uses external companies for its logistic tasks and wants to have more control over the reported services and price.

Optimization of fixed routes may not necessarily require the purchase and implementation of software. Analyzes and optimizations can be performed as a service that can be repeated on a regular basis (eg when changing customers, business strategies, changing the road network, etc.).

If you are interested in performing optimization analyzes, please contact us.



  • Household visit optimization
  • Supply of medical equipment and materials
  • Service and maintenance of medical equipment
  • Planning of sales representatives' routes

Retail companies

  • Strategic planning
  • Modeling of areas of sales representatives and monitoring their performance
  • Optimization of sales representatives' routes
  • Comparison of scheduled and real routes
  • Planning and realization of acquisition visits

Logistic companies

  • Operational planning of deliveries and pickups
  • Fleet size optimization
  • Depots localization
  • Background information for sales department (offers)

Service and maintenance

  • Planning of service interventions
  • Geographical assignment of the contract to a particular worker
  • Catchment areas creation (e.g. assigned zipcode to specific technician)